The 100% Hotel Show returns to Crete on February 6-8 with a dynamic and substantial program of Hospitality Workshops, designed to address the real challenges faced by modern hoteliers and hospitality professionals.
In a period where investments, design, technology, and the delivery of authentic experiences define the competitiveness of every property, the Show’s Workshops provide practical knowledge, actionable strategies, and inspiration through targeted presentations and educational sessions.
A program with substance and practical focus
The 100% Hotel Show | Crete 2026 workshop program has been structured with market needs in mind and covers the entire spectrum of hotel operations. From optimizing sales and online presence to revenue management, technology, design, and enhancing the guest experience, each session has a clear goal: to deliver knowledge that can be applied immediately.
Participants will have the opportunity to attend:
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Hands-on workshops with direct applicability to their business
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Specialized masterclasses, where top speakers provide in-depth analysis of specific topics
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Thought leadership through discussion panels and practical value through structured one-to-one sessions (tables)
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Analysis of current trends and future developments in tourism
Check the detailed workshop program to plan your visit efficiently!
Friday, 06/02/2026:
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10:30 - 11:15 | Destsetters Masterclass | Investments in Crete 2026: From Traditional Hotels to Mixed-Use Resorts & Branded Residences. Register
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11:30 - 12:15 | Destsetters Masterclass | Architecture vs Concept in Crete: Creating “Iconic” Hotels that Redefine Local Identity. Register
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12:30 - 13:15 | Destsetters Masterclass | The Brand Effect in Crete: Investment Strategy & Architectural Repositioning for International Brands (Hilton, IHG, Marriott). Register
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14:30 - 15:15 | Loguers Masterclass | Cretan Hospitality 2026: New Sales Trends & the Rise of Lifestyle Travel. Register
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15:30 - 16:15 | Loguers Masterclass | From Actions to Sales: Real Case Studies of Sales Transformation & Live Interview with a Hotel Owner. Register
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16:30 - 17:15 | Loguers Masterclass | The Sales Force Experience: How Rewarded Teams “Close” Better Deals (Loguers Team Awards). Register
Saturday, 07/02/2026:
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10:30 - 11:15 | Webhotelier Masterclass | Practical Applications for More Direct Bookings & Revenue. Register
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11:30 - 12:15 | Hotelizer Masterclass | Payments, Booking Management & Preparing for the Next Season. Register
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12:30 - 13:15 | Loggia Masterclass | Automation & Best Practices for Efficient Management. Register
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14:30 - 15:15 | Smart Retrofitting: How an Existing Hotel Can Become “Smart” & Energy Efficient without Structural Interventions by Radefy. Register
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15:30 - 16:15 | AI-Powered Hospitality: How Digitelia’s AI PMS Manages the Booking Plan & Maximizes Revenue. Register
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16:30 - 17:30 | Hotel Transformation: How Hotels Reduce Operations through Automation from 100% AI Digital Reception to Automated Online Ads. Register
Sunday, 08/02/2026:
10:30 - 11:15 | RevitUp Hospitality Lab | Welcome & Introduction – What the Hospitality Lab Is – How Panels & Tables Work | Panel 1: The Role of the Digital Marketer in the Hotel. Register
11:30 - 12:15 | RevitUp Hospitality Lab | Panel 2: The Role of the Revenue Manager in the Hotel. Register
12:30 - 13:15 | RevitUp Hospitality Lab | Meet the Experts: 7 Tables – 8 Sessions of 15 Minutes Each.
Tables:
Table 1 & 2 – Sales & Revenue Management
Table 3 & 4 – Digital Marketing & Paid Ads
Table 5 – HolidayCheck
Table 6 – Revenue Ready / Seminar
Table 7 – Expedia
14:30 - 15:15 | Boutique Sales Management: How to Build a Personalized Sales Strategy that Increases Your Hotel’s Value by Hotelistas. Register
15:30 - 16:15 | Management & Organization: How Combining a Professional Reservations Department with Technology Ensures 100% Occupancy by Hotelyzer. Register
16:30 - 17:15 | Vacation Rental Excellence: How to Turn a Villa or Apartment into a 5-Star Hospitality Experience with High Returns by IdealStay. Register
Free Participation with Pre-Registration
Attendance at the workshops is free for exhibition visitors, with mandatory pre-registration. Through online registration, visitors can view the full program, select the workshops they are interested in, and secure their spot in advance, as participation is limited.
The 100% Hotel Show is not just an exhibition. It is a meeting point for those who want to genuinely elevate their hotels and services — and the workshops, masterclasses, and one-to-one tables form the core of this experience.
