Date: Sunday, February 8, 2026
Time: 16:30 - 17:15
Curator: Brandery & New Generation
Stage: Workshop Stage
The new generation of hoteliers faces staff shortages and rising marketing costs, and their weapon is technology. In this session, New Generation Hotelier (NGH) presents the 100% AI Digital Reception, an innovative solution that manages check-in, check-out, and guest communication 24/7 in 110 languages, ensuring immediate service without waiting. At the same time, Brandery demonstrates how Automated Online Advertising and Digital Sales strategies turn an online presence into an automated booking engine, precisely targeting the audience and maximizing budget performance (ROAS). The promise is a complete transformation of the property, where operations automation reduces costs and smart advertising increases revenue, allowing the hotelier to focus on the essence of Cretan hospitality.
