Date: Friday, 6 February 2026
Time: 11:30 – 12:15
Curator: Destsetters
Stage: Workshop Stage
In a highly competitive environment, architecture no longer functions merely as an aesthetic framework but becomes the central pillar of a hotel’s business concept. This workshop explores how architectural design can give a property an “iconic” presence, using Crete’s unique identity as the core narrative for branding. It examines the use of local materials and bioclimatic approaches not only as sustainability features but as tools that increase perceived value for guests and, consequently, the average room rate. The discussion focuses on creating spaces that foster emotional connection and digital visibility, demonstrating that smart design is the most effective marketing investment for a modern hotel.
