Parallel Events are a key feature of every 100% Hotel Show event, as the organization places particular emphasis on Providing Specialized Professional Knowledge and Creating Targeted Business Experience for the audience that honors it with their visit. Within the framework of the Parallel Events, visitors can explore specially designed areas, where specialized events for Hoteliers and Tourism Professionals take place. These events are organized by the 100% Hotel Show in collaboration with distinguished companies in each sector, aiming to offer more development and networking opportunities for visitors.

The 100% Hotel Show is the premium exhibition for hoteliers and tourism professionals in Greece, with a focus on hoteliers and the development of the hotel product. It also emphasizes the relationship between all productive sectors (both at product and service level) with the heavy industry of Greece, which is Tourism.

The visitors of the IOO% Hotel Show come from all sectors of tourism. Hoteliers, architects, designers, travel agents, tour operators, media, entrepreneurs actively participate in the biggest tourism event.