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Hotel Content & Sales: Why is a Hotel’s Online Content the most important factor for new sales as well as upselling techniques


18/11/2017

18:00 - 19:30

Thank you for confirming your participation in this Workshop. Please download your ticket by clicking here

Discover how you can create the right Content for your Hotel, that will help you increase your property's Sales

SATURDAY, NOVEMBER 18, 2017 | 18:00 - 19:30

The hotel content has become the key point for sales, both on a booking and on a service level. Having as a curator one of the most dynamic companies in the tourist sector, Travelworks, 100% Hotel Show announces the first Hotel Content Workshop. The Workshop's goal will be to help hoteliers and digital market specialists strengthen the hotels' sales dynamics.

TOPIC 1

Hotel Content & Sales

Learn how the Hotel Content influences the travelers' booking decisions. See also how its correct usage through your official Website, as well as within your profile pages in the various OTAs and the Social Media, can support your bookings and your Hotel's additional service sales.

TOPIC 2

Different kinds of Hotel Content

Be informed about the latest trends in Hotel Content, like Hotel Videos, as well as the most recent content specifications, that affect the various search engines in terms of SEO and Google AdWords PPC campaigns.

TOPIC 3

Hotel Content Distribution

All the different ways in which the Hotel Content should be distributed, according to each Hotel's goals: new reservations or increase of sales of the various hotel departments?


WORKSHOP CURATOR

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Counting over 45 collaborations with some of the largest hospitality brands and 9 awards over the past three years, Travelworksis one of the most dynamically growing companies in travel & leisure marketing. From the strategic planning to the integrated implementation of strategic communication programs, the Travelworks team offers realistic and effective solutions based on a structured approach and measurable goals.

The company's portfolio of services includes from the integrated development of hospitality brands to the classical management of the press office and from the creation of content for online use to the development of b2b and b2c sales tools. On an annual basis, the Travelworks team prepares for its customers and sends more than 100 press releases, with relevant online and printed reports which exceed the 5,000 each year. At the same time, the award-winning social media team manages more than 50 accounts with professional British native speakers who write more than 2,000 posts per month, reaching a total of 500,000 users.

Learn More →

WORKSHOPS COORDINATOR

Hotelier Academy is in charge of the subjects covered by100% Hotel Show's Hotelier Workshops. Studying the modern hoteliers' needs and analyzing the latest updates in the hospitality industry, Hotelier Academy, in collaboration with 100% Hotel Show, presents Workshops that attract the Hoteliers' interest and suggests useful solutions and new ideas. 

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