Ημερομηνία: Saturday, 15 November2025
Ώρα: 11:30 - 12:15
Stage: Hotel Expert Talks
Curators: Georgiou Markos, Zaras Giorgos, Loguers
The "Revenue Channels" workshop focuses on the strategic management of hotel sales channels with the goal of maximizing profitability. Participants will learn how the modern revenue mix of sales channels has evolved, how to utilize these channels for optimal performance, and how to strategically plan their distribution. Through the workshop, they will understand how to create an efficient channel mix for their property.
Key Topics
- Current sales channels available for accommodations
- Emerging sales channels
- Performance monitoring indicators for the rational allocation of channels
- Maximizing the efficiency of these channels
#MeetTheCurator| Γεωργίου Μάρκος
Markos Georgiou studied Hospitality Management at the Swiss Hotel Management School in Switzerland and has been involved in hotel sales since 2013, starting as a Market Associate at the multinational company Expedia Group. His main responsibilities included ensuring the competitiveness of hotels across all market sectors, as well as maintaining close and efficient cooperation with hoteliers.
In 2014, he was promoted to Associate Market Manager, taking responsibility for key markets such as the Peloponnese, the Dodecanese, and Athens. He applied advanced expertise to develop a high-quality portfolio, focusing on expansion, performance optimization, competitiveness, and the global appeal of accommodation partners.
Since 2018, he has been part of Loguers as Business Development & Operations Manager, achieving outstanding results with remarkable growth rates and significant profitability for more than 90 hotels across 19 destinations in Greece and abroad. Through the effective implementation of specialized Sales and Marketing techniques and strategies, he has driven immediate results, continuous revenue growth, and the company’s expansion—reflected in increased staff and the establishment of physical offices in Athens, Heraklion, and Rethymno.
#MeetTheCurator| Ζάρας Γιώργος
Giorgos Zaras lives and works in Athens and has been active in the hospitality industry for the past 12 years.
He completed his postgraduate studies at the University of Derby in International Hospitality Management, with his thesis focusing on sales strategies applied in Greek hotels and their effectiveness.
Since 2018, he has been specializing in hotel sales, having also worked for two years at Booking.com as a sales account manager for markets such as Mykonos, Paros, and the Peloponnese.
Giorgos has managed a portfolio of high-end, five-star properties, primarily focused on online sales. With extensive experience in developing sales strategies for over 60 hotels across diverse destinations, he now serves as Business Development Manager at Loguers.
