Name: Daniella Fantini
Company: Fratelli Fantini Spa
Faculty: CEO of Fratelli Fantini Spa
Her work is based on the entrepreneurship core values that have laid the foundations of the company since the beginning: ethics, respect for people and their work, corporate social responsibility.
She is deeply attached to Lake Orta, which holds a real ‘genius loci’. It is the family place of origin and the place where the company is headquartered, by the shore of the lake. Recently widened and renovated thanks to the Lissoni Architecture project, Fantini is a fine example of perfect integration of an industrial facility within a naturally beautiful landscape.
Daniela based her entrepreneurial strategy on design and project innovation, technological advancement and image, gaining the business a place in the international scene as a ‘factory of Italian design’, a reference for the industry, representing the excellence and peculiarity of the made in Italy, an extraordinary mix of quality, artisan precision and industrial technology.
One of the strengths of her marketing and communication strategy is the continuity in the collaboration with professionals over time, the fact that she has been able to create a solid team, which reinforces the business identity on many levels and operates according to the management philosophy and school of thought.
As regards corporate social responsibility, Daniela Fantini has funded over the last few years important CSR projects, such as “100 Fontane Fantini for Africa”, the construction of an aqueduct in Burundi, in the Masango Area, that gave over 25.000 people access to clean water.
Committed to the safeguard and improvement of the Lake Orta area, she promoted research studies on the lake water with the Italian National Research Council, and she recently opened in Pella ‘Casa Fantini Lake Time’, a boutique hotel centered on the philosophy of the ‘slow time’ of the lake and the ‘kind hospitality’ which is so natural to her and characterizes her entrepreneurial approach.