The 100% Hotel Show is back with an entirely different concept for this year’s campaign. Technology and futuristic images hold the lead role in the new video, created in cooperation with NEEDaFIXER, the Greek Video Making company that has been awarded in Cannes.
Taking an entirely new direction compared to last year’s campaign, the new video spot of the 100% Hotel Show focuses on minimal hotel images, with Virtual Reality playing a key role in its new image. The new conceptual spot of the 100% Hotel Show suggests that a visit to the show is actually a visit to the future of hotels, since visitors can find all the solutions they need, from design to sales, to drive their hotels to the next level.
At the same time, it reveals part of the experience awaiting the visitor at the entrance of the 100% Hotel Show, where in cooperation with North Events, a VR Production Company, and using state-of-the-art Samsung VR equipment, a special construction will be set up which is expected to attract the interest and enthusiasm of the visitors, designed by the architectural office Aspasia Taka Architects Creative Lab.
The unique visual result recorded with NEEDaFIXER’s filiming equipment, was taken to the next level thanks to the stylish design of the Radisson Blu Park hotel, which hosted the shoot. More specifically, the new rooms of the well-known hotel, and the unique design of the Lobby and its restaurants were the landmark spots of the video, generating images that promise a show of high standards.