Date: Sunday, 8 February 2026
Time: 14:30 – 15:15
Curators: Panos Leontopoulos
Stage: Workshop Stage
Hotelistas, as a Boutique Sales Agency, analyzes the method behind creating a “personalized” commercial strategy. In this session, hoteliers will learn how to move away from mass sales and instead target niche audiences that truly match the style and identity of their property.
The session presents how proper market positioning and the direct management of online channels by specialized consultants can increase the Average Daily Rate (ADR) and build a strong brand name in Crete’s highly competitive market.
#MeetTheCurator | Panos Leontopoulos
Panos Leontopoulos entered the tourism industry at an early stage, studying at the Higher School of Tourism Professions of Rhodes, and further deepened his knowledge by earning a second degree in Business Administration from the University of Piraeus.
After a successful career path through various frontline positions in the hotel industry, he took a short break and worked for a major bank in Greece. His time in the banking sector revealed his strong passion for sales. Following this brief period, he returned to the hospitality industry, holding key sales positions in well-known properties and hotel chains.
In 2012, his expertise in sales and management led him to the role of General Manager in a startup company. His leadership skills and professionalism transformed this newly established company into a leader in reservations management.
With extensive experience by 2018, Panos founded Hotelistas, his personal venture aimed at highlighting the uniqueness of each hospitality property and addressing the need for customized sales solutions, tailored to the style and identity of each individual hotel.
