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The Marriott Workshop: How can Greek Hotels be included in Marriott's Soft Brands


18/11/2017

12:30 - 14:00

Thank you for confirming your participation in this Workshop. Please download your ticket by clicking here

Learn more about Marriott's new Soft Brands, which aim to strengthen the Greek Hotels, on a national and international level!

SATURDAY, NOVEMBER 18, 2017 | 12:30 - 14:00

In collaboration with Archisearch.gr, the leading company in global hospitality market, Marriott, presents at 100% Hotel Show, its three dynamic soft brands for the Greek market. After the successful case studies of hotels that joined Marriott's soft brands - Autograph Collection and Tribute Portfolio - Marriott strengthens its presence in the Greek market by taking part in the dynamic Hotelier Workshops of 100% Hotel Show. 

TOPIC 1

Introduction to Marriott Brands

Discover the Marriott brands that are better suited for the Greek Market.

TOPIC 2

Your hotel in Marriott Soft Brands

Learn the ways in which a hotel can be included in Marriott's soft brands.

TOPIC 3

Affiliations VS Marriott's Soft Brands

The differences between simple marketing affiliations and inclusion in Marriott's advanced hotel brands.

TOPIC 4

Benefits & Obligations

Discover the benefits and learn the obligations of each hotel included in Marriott's soft brands.

TOPIC 5

The importance for Greek Tourism

How the hotels' participation in such important brands, influences the overall tourist demand of the destination.


WORKSHOP CURATOR

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Marriott International, Inc. is a leading global lodging company with more than 6,000 properties in 122 countries and territories, reporting revenues of more than $17 billion in fiscal year 2016. Founded by J. Willard and Alice Marriott and guided by family leadership for nearly 90 years, the company is headquartered outside of Washington, D.C. in Bethesda, Maryland.

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WORKSHOPS COORDINATOR

Hotelier Academy is in charge of the subjects covered by100% Hotel Show's Hotelier Workshops. Studying the modern hoteliers' needs and analyzing the latest updates in the hospitality industry, Hotelier Academy, in collaboration with 100% Hotel Show, presents Workshops that attract the Hoteliers' interest and suggests useful solutions and new ideas. 

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