Actions 2017

What does the campaign include?

Participation in Tourism Exhibitions

Through participation in international tourism exhibitions, the campaign will present prominent examples of Greek hotels to International Travel Agents & Media, enhancing the reputation of the Greek Hotel Industry. At the same time, it will promote Greek product & service-exporting companies to hotels from all over the world, opening up prospects for cooperation in new markets.

Digital Actions

With the specialized English speaking section of www.hotelshow.gr, which will feature the participating companies and the hotels, as well as with online campaigns targeting tourism professionals from major European markets, Greeks Teach Hospitality will enhance the Promotion of Greek tourism companies in important foreign markets.

Printed Communication

For the most complete presentation of the campaign and the participating businesses, an interactive English-language flyer will be designed, published and distributed to important contacts abroad, in the context of the campaign’s Brand Awareness promotion, presenting the participating companies in an original way.

PR Actions

The 100% Hotel Show's specialized department will constantly develop key contacts for the  dynamic global tourism market approach and will present the Greeks Teach Hospitality campaign material through direct communication and press releases. Indicatively, the campaign will be communicated to major Tour Operators, Travel Media, Development Companies and hotels around the world.