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100% HOTEL SHOW 2021 | EXHIBITOR

SECTION
HOTEL EXPERIENCE & OPERATION
BOOTH
D03

Προτάσεις εφαρμογής του Sensory Marketing/ Πολυαισθητικό Μαρκετινγκ

The solutions we propose for the application of sensory marketing are always proportional to the personality of your hotel.

It is a fact that the first positive impression for travelers is created when they come into contact with a lobby that has the appropriate aroma and music, harmonized with its hotel concept.

Similarly, aroma and music, in the F&B spaces along with the possibility of creating different olfactory zones, during the day, aimed to increase the consumer mood of visitors and the ultimate culinary experience.

In the morning hours, saxophone sounds and aromas of coffee and chocolate can give a touch of relaxation. At noon cheesecake aromas and cookies, along with piano melodies, enhance the consumer's desire and increase sales of the business. In the evening, sounds of atmospheric music and brandy or champagne aroma, highlight the space and give unique notes of fun and well-being to those who enjoy their drink.

Sensory marketing is known to enhance the overall Hotel experience, increasing the chances of both positive reviews and repeaters

The benefits of sensory marketing in the hotel industry:

  •  It creates a positive first impression on travelers, pre-having their overall experience.
  • It characterizes the period of their vacation, creating memorable images.
  •  It can stimulate consumer mood, especially in places associated with F&B.
  •  It affects the degree of satisfaction of the traveler, especially in Housekeeping services.
  • It presents opportunities for upselling in unexpected codes, which enhance revenue.
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COMPANY PROFILE ➞

      Cyprus, Nicosia

   http://www.scent-plus.com

   adaskalou@megasystems.gr

   +357 22848288 – 22848313

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