In a world where branding is everything, scent marketing is a key pillar in developing a successful brand identity. Creating memorable experiences and emotional connections with consumers is critical to win consumer spending and long term brand loyalty.

Of all the senses, smell is most connected to memory and emotion. By using scent, brands are able to connect with consumers on a deeper emotional level, resulting in a more memorable experience.

Scent can attract new customers, increase sales, heighten value perception, and expand brand recognition and customer satisfaction.

Scent Marketing is more than just diffusing a pleasant fragrance in a space. It is the art of taking a company’s brand identity, marketing messages, target audience and creating a scent that amplifies these values. Scent branding has the ability to influence behavior and trigger memories almost instantaneously. Combined with other marketing cues, fragrance can amplify a brand experience and establish a long lasting connection with consumers.

When Air Aroma partners with a client to create a signature scent exclusively for a brand, the scent becomes an olfactory logo, a distinctive, identifiable and powerful part of a brand’s intellectual property.