1st Premium Hotel Owners Conference | The Out-of-the-Box Edition
The Premium Hotel Owners Conference is the new, forward-thinking conference and strategic pillar of the 100% Hotel Show. It is Greece's first two-day premium conference created exclusively for Hotel Owners, Villa Complex Developers, Investors, and Hospitality Decision-Makers seeking genuine market insights, emerging trends, and high-value business opportunities.
The inaugural edition is built around the theme Luxury Out of the Box, exploring two of the most influential sectors of contemporary premium hospitality: Luxury Hotels and Upscale Villas. Through two distinct yet closely connected conference days, the event examines how luxury hospitality is evolving beyond conventional standards and how hotels and villas can develop more profitable, commercially competitive, and future-oriented hospitality models.
At a time of rapid transformation, hospitality professionals have little time for generic theories, academic discussions, or passive idea browsing. They attend the conference with specific business challenges—Sales, Operations, Design, and Cost Management—and seek direct guidance, practical expertise, and immediately applicable operational solutions from leading industry professionals.
Το Σάββατο 24 Οκτωβρίου, η θεματική “Luxury Hotels — Out of the Box” θα εστιάσει στην αλλαγή του τοπίου των πολυτελών ξενοδοχείων στην Ελλάδα. Στο επίκεντρο θα βρεθούν οι νέες γενιές luxury travelers, η μετάβαση από τα Room ADRs στα Hotel Experience Rates, η επιρροή των διεθνών Soft Brands, το strategic outsourcing, οι AI automations και τα νέα digital κανάλια πωλήσεων.
Την Κυριακή 25 Οκτωβρίου, η θεματική “Upscale Villas — Out of the Box” θα αναλύσει τη νέα εμπορική αρχιτεκτονική του villa industry. Οι συζητήσεις θα καλύψουν τη στροφή των High-Net-Worth Guests προς τα Fully Serviced Estates, την ανάπτυξη Direct-to-Consumer καναλιών, την άνοδο των Branded Residences, τη συμβολή του design στη διαμόρφωση του ROI, τις AI-enabled υπηρεσίες και τη δύναμη του Cinematic Staging στις κρατήσεις.